Audi's Redesigned Q7 Drops the Turbo Four and Gets a Huge Price Hike

The Story

The new Q7 starts at $72,195, which is nearly $9000 more than the outgoing base model. Here’s what’s happening:

The new Q7 starts at $72,195, which is nearly $9000 more than the outgoing base model.

In other words, view PhotosAudiThe 2027 Audi Q7 starts at $72,195, which is $8900 more than the previous base model.The huge price hike is largely a byproduct of Audi ditching the outgoing turbo four, with every Q7 now featuring a new 429-hp turbocharged 2.9-liter V-6.For 2027, the Q7 lineup also includes the Premium Plus and Prestige…

That is — for 2027, the Audi Q7 Premium starts at $72,195, which is $8900 more than its 2026 counterpart. That’s obviously a huge price hike, but it’s largely caused by Audi dropping the Q7’s previously standard 261-hp 2.0-liter turbo four. Now, every trim features a new 429-hp turbocharged 2.9-liter V-6 that’s also an upgrade versus the…

To put it simply, those who want fancier features on their new Q7 can opt for the Premium Plus and Prestige trim levels. The former starts at $76,595, and the latter starts at $86,195. If you want to know how those prices compare with last year, the four-cylinder Premium Plus started at $67,095, and the V-6 version started at $74,495.

Breaking this down, audi’s sportier SQ7 also benefits from a comprehensive makeover, and it inherits a more powerful twin-turbocharged 4.0-liter V-8 that now makes a lot more horsepower (591 versus 500). While the 2027 version starts at $99,995, it’s now only offered in a single unnamed trim that splits the difference between last year’s…

Now, you can now build your own Q7 and SQ7 on Audi’s online configurator, which also provides more details about individual options. For instance, Carrara White is the only no-cost paint option; the rest are $595.

Why It Matters

This story resonates because it puts Audi squarely in the conversation. Industry watchers often read such moves as signals — for Audi this could mean re-engagement with a strategic recalibration.

CarMotion Daily’s Take

Our read: Audi’s Redesigned Q7 Drops the Turbo Four and Gets a Huge Price Hike is more than a headline — it indicates a deliberate move from Audi’s playbook. Watch the next 60 days for follow-through.