Ferrari Luce EV Has Already Hit Its 1st-Year Sales Target: Report

The Story

Around 500 people around the globe have reportedly raised their hands for Ferrari’s controversial EV. Here’s what’s happening:

Around 500 people globally raised their hands for Ferrari’s controversial EV, according to a new report.

In other words, ferrariThe new, rather controversial Ferrari Luce EV has already hit its sales target for the first year of production, according to a new report from the Financial Times.

That is — ferrari didn’t officially disclose targets to the public, but according to what the FT describes as “two people with knowledge of the matter,” the aim for the initial year of sales is “just under 500 units.” This figure refers to worldwide sales, so only a fraction of that number would make up U.S. deliveries. For some…

To put it simply, it already sounds like certain markets will be seeing more Luces than others, as the same Financial Times report says Ferrari hits its target “on the back of strong demand from China.” It’s no great surprise to see EV-happy China make up a big portion of demand, but the report also cites sources that claim feedback from…

Breaking this down, the target of 500 Luces in the first year is only a start; Ferrari reportedly has eyes on sales of 600 Luces per year as a long-term goal through 2030, which would mean about 2500 vehicles total finding homes over the next four-ish years. If this report is accurate, Ferrari certainly has a chance to hit those targets,…

Now, despite the body style theoretically being reason for wide appeal, the Luce is not being set up as a volume player for Ferrari. Its base price of more than $600,000 sets that tone from the start, and these sales targets appear to confirm Ferrari is starting small with its controversial EV.

Why It Matters

This story resonates because it puts Ferrari squarely in the conversation. Industry watchers often read such moves as signals — for Ferrari this could mean re-engagement with younger, digitised audiences.

CarMotion Daily’s Take

Our read: Ferrari Luce EV Has Already Hit Its 1st-Year Sales Target: Report is more than a headline — it indicates a deliberate move from Ferrari’s playbook. Watch the next 60 days for follow-through.