The Story
Landmark pick-up truck moves a step closer to US launch – and will offer more space than a Toyota RAV4.
Ford’s moonshot electric pick-up will be called the Fathom and be priced from $28,350 (£21,000) when launched in the US early next year, the company has confirmed.
The moniker references the double meaning of a ‘fathom’: the standard length of a pair of outstretched arms and the discovery of meaning. Ford claims the Fathom “welcomes you in with an expansive interior and technology that adapts on the fly”.
It will be the first model built on Ford’s new Formula 1-influenced affordable EV platform and, as previously reported by Autocar, it could eventually be offered in the UK to complement the company’s revamped European car line-up.
The new platform, called Universal EV, features “cooler engineering than a hypercar”, according to Ford CEO Jim Farley. It has been developed by a ‘skunkworks’ project in California set up by Ford to work semi-independently. It will eventually spawn a range of ‘global’ vehicles.
A teaser video displaying early sketches of the Fathom shows how Ford is rethinking its approach to design and engineering, with dramatically different styling to its existing combustion-engined trucks.
Why It Matters
Since the project is largely a clean-sheet design, Ford has recruited staff from outside the mainstream car industry – with a focus on motorsport, given the belief that lessons on efficiency and aerodynamics learned in competition can give it an edge over Chinese rivals.
CarMotion Daily’s Take
Ford’s moonshot electric pick-up will be called the Fathom and be priced from $28,350 (£21,000) when launched in the US early next year, the company has confirmed. Watch this space over the coming weeks.
📝 Source & Copyright Notice
This story was first reported by Autocar. For the full article with original photography and complete coverage, visit the source: Read the full story at Autocar →